Betfair

Front Room

Albion were tasked with creating an integrated campaign across TV, print and digital that highlighted their unique fan vs. fan betting model to football supporters.

We created a piece of branded entertainment featuring real football fans to demonstrate an offline equivalent of how Betfair worked online, recording and airing TV spots that fed off the latest results of the football season.

As a result of the campaign, Betfair reported 46,000 new customers betting on football, the highest number of new audience take-up outside of a major football tournament.

Agency: Albion

Director: Theo Delaney