Nike Running

Nike GRID 2

After successfully launching post code vs. post code running game Nike GRID, Wieden+Kennedy London created a follow-up featuring team play, more gameplay elements and surprises. My role was to write OOH headlines for a Covent Garden takeover.

We treated the media space in Covent Garden as an extension of the game, encouraging runners taking part to eschew the tube in favour of logging some miles to claim victory for their post code.

Nike GRID clocked in over 12,500 miles for 31,000 runs across London in total.

Agency: Wieden+Kennedy London