SapientNitro

Social Stock Ticker

Digital agency SapientNitro wanted to create a self-promotional piece for themselves to highlight the importance of social to blue-chip companies and their clients.

We created a social stock ticker, which could be set to pick up on mentions of a particular brand online and determine whether these mentions were positive or negative, creating an index of their social value against other brands.

The idea won an Epica Award for Media Innovation and Alternative Media and was showcased at international advertising awards festivals.

Agency: SapientNitro London