Amazon Prime Video

Offer Confusion

Amazon Prime Video enlisted Stereo to clear up a long-term problem they’ve had with their product: viewers expect the same all-in-one subscription model as Netflix but discover after payment that some things are and aren’t included. What a bitch.

I pitched an outdoor campaign that told potential subscribers what the deal was with Amazon Prime Video up front before signing up.

The client didn’t go for the work. And people are still none the wiser about Amazon Prime Video.

Agency: Stereo Creative