L’MON

Nuthin’ Wrong With L’MON

Volvic asked Stereo to pitch for a campaign to make drinkers more aware of L’MON, a healthier choice of sparkling fruit drink.

We went back with an OOH campaign that made a virtue of the drink’s beneficial qualities — something drinkers don’t have to worry about, in contrast to a world where so many things are just wrong.

The client didn’t buy the work. L’MON is still relatively unknown as a drink.

Agency: Stereo Creative