Uber

Local Launch

To announce its launch in a host of new cities outside of London, Uber asked Mother London to create a campaign that signposted its benefits without feeling like a big faceless behemoth of a brand, muscling in on local territories and cab firms.

We created a way to show off Uber’s slick service while feeling friendly and locally clued up, comparing it to beloved locations and culture. All while injecting some warmth and personality into their bold and direct tone of voice.

Agency: Mother London