BBC Northern Ireland

The Troubles Collection

BBC Northern Ireland approached Stereo to create an OOH and social campaign to promote a suite of documentaries and programming marking 50 years since The Troubles began in Northern Ireland. 

Under the umbrella campaign line ‘Your Present Has A Past,’ we made history directly relevant to an audience potentially averse to historical content, complemented by provocative, thought-provoking headlines and visuals which spoke to the fragmented, multi-faceted history.

The campaign was featured in the 2020 Creative Review Annual with an honourable mention, picked up a Silver in the 2020 Kinsale Shark Awards and was highlighted in other trade magazines like The Drum.

Agency: Stereo Creative