Nike Netball

React Hyperset Launch

Rather than just list product benefits, Nike wanted to launch their first ever netball shoe by elevating the gritty athleticism of an often misunderstood sport in a paid Instagram post with limited budget.

We dramatised the time-pressured nature of netball where players only have three seconds before they have to release the ball. As a non-netball player myself, it was only right to interview England netball star Sasha Corbin to make sure whatever I wrote was authentic to her and the game.

Agency: Stereo Creative

Director: Netti Hurley