Roberts

Beacon Launch

To launch its first ever Bluetooth speaker, beloved British audio brand Roberts wanted a launch campaign that captured the colourful personality and style of the Beacon in a market saturated with faceless black and white speakers. 

As a Bluetooth speaker ‘For Homes With Character’, we created a music promo-style film celebrating the owners’ personalities, quirks and abundant style—all set to an original British hip hop track created specifically for the campaign. 

A full-length version of the track was produced following the release of the ad.

Agency: Stereo Creative

Director: Beatrice Pegard via Hobby Film

Music: Solo Select feat. Genesis Elijah via Wake The Town