Trainline

Brand Platform

Trainline challenged Mother London to create a new brand platform that made more of the discounts they offer to passengers on train tickets, thanks to advance booking, digital railcards and split tickets.

We asked ourselves, if passengers make a great start to their journeys thanks to the Trainline app, who’s to say where that could lead? Could any win that follows all be down to being teed up for greatness by the initial saving?

The launch campaign picked up Ad of the Day in Campaign, as well as featuring in The Drum’s Ads of the Week and Creative Salon.

Agency: Mother London

Partner: Andy Parsons

Director: Steve Ayson via MJZ